Program & Event Sponsorship Opportunities
Unlock unparalleled visibility and community engagement for your company by exploring Historic Columbia's event sponsorship opportunities, where your corporate support helps preserve our rich heritage while promoting your brand to a diverse and dedicated audience.
Free Community Events
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Jubilee: Festival of Black History and Culture

Held annually in September | 6,000+ attendees
A free celebration enjoyed by thousands of attendees that brings together musicians, artisans, dancers, and storytellers to honor the rich tapestry of South Carolina's Black history and culture.Target audiences
- Black South Carolinians and those interested in Black History
- Families, couples, and groups of all ages
- Festival enthusiasts
- Arts & culture supporters
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Trunk or Treat

Held annually in October | 600+ attendees
A free community Halloween event for children and families to gather for trick or treating, historic games, crafts, and other fun. Sponsors can help pass out candy or choose to decorate a vehicle trunk!Target audiences
- Families and children in Halloween costumes
- Local businesses
- School and community groups
Annual Signature Events
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Palladium Tour

Held in June | 250-300 attendees
Palladium Tour is a self-guided, self-paced walking tour of a Columbia neighborhood, concluding with a block party where tour participants enjoy food, drinks, live music, and the southern hospitality that defines much of our community.Target audiences
- Home renovation enthusiasts
- Architecture and history lovers
- Home designers and decorators
More Info Coming Soon
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Preservation Awards

Held annually in May | 100–150 attendees
In celebration of Preservation Month each May, we recognize outstanding projects in preservation, rehabilitation, and restoration in Columbia and Richland County at an awards ceremony.Target audiences
- Historic preservation professionals
- Builder, architects, and designers
- Industry experts
Event Series
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Concert in the Gardens

100–150 attendees per concert
Held in our spectacular gardens 4 times per year, twice each in the spring and fall, attendees bring picnics and enjoy light classical concerts provided by the South Carolina Philharmonic.Target audiences
- Classical music lovers
- Historic Columbia and SC Philharmonic supporters
- Friend and family groups
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Palladium Renovation Rodeos

40–60 attendees per event
Palladium hosts several Renovation Rodeos per year at various homes in Columbia. Guests can hear firsthand accounts about the renovation process and gain insight into the history of the home and neighborhood.Target audiences
- Renovation and architecture enthusiasts
- Real estate admirers
- Designers and decorators
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Walking Tours

20 attendees per event
Once a month, guided walking tours explore historic Columbia neighborhoods like Main Street, University Hill, Heathwood, and the Vista. Routes vary, but the engaging, on-foot history experience remains.Target audiences
- Local history and architecture enthusiasts
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Palladium Pints for Preservation

40–60 attendees per event
Pints for Preservation is a rotating brewery event series that raises funds for Historic Columbia through community gatherings that celebrate local history, culture, and preservation.Target audiences
- Renovation and architecture enthusiasts
- Beer connoisseurs
- Networking professionals
In-Kind and Media Sponsorships
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In-Kind
Festival Tents | Tables, Chairs, & Linens | A/V Equipment | Food | Beverages (alcoholic and non-alcoholic) | Event Photography
In-Kind sponsors help offset the cost of hosting events. In-Kind sponsors will receive a similar set of benefits as our financial sponsors based on the value of the donation.
Additional information about in-kind sponsorships, if applicable, are available on each event support page linked above.
Contact our advancement office at advancement@historiccolumbia.org if you have questions about in-kind sponsorships.
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Media
Print | Digital Media | Television | Radio | Billboards
Media sponsors help us expand our reach and drive event attendance. Media sponsors will receive a similar set of benefits as our financial sponsors based on the value of the donation.
Additional information about media sponsorships, if applicable, are available on each event support page linked above.
Contact Emily Brown, Director of Marketing and Communications, at (803) 252-7742 ext. 17, if you have questions about media sponsorships.
If you have questions about event sponsorship, contact our advancement office at advancement@historiccolumbia.org.